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In 2009, Tucker held his first Hip Hop Is Green dinner, assembling hip-hop artist and educators with the goal of bringing health and wellness to youths and families...  

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Black and vegan: Hip hop has led the way to a plant-based diet - The Washington Post

Despite the rise of plant-based meat and “Veganuary," only 3 percent of Americans are vegan. It’s more than double that for African Americans, and hip-hop celebrities have led the way.